Keyword Position Checker

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About Keyword Position Checker

Free Keyword Position Checker tool 2020

Priyanka Bisariya 

Free Keyword Position Checker 2020 – What is Keyword Position Checker

What is the Keyword Position Checker Tool?

At the heart of any search engine optimization strategy are a set of targeted search terms, often called keywords. These terms are the searches you want for which you want your content to rank highly in the results pages. The primary goal of this is to better understand how likely possible visitors are to see your website on relevant searches.

As with any other aspect of marketing and business, SEO is most effective when you measure your results and progress. After all, the best goals are specific, measurable, action-oriented, realistic and time-bound. If you can’t gather data on your optimization efforts, you can’t make measurable goals and they are unlikely to be specific and properly time-bound. As such, you need a keyword position checker.


A keyword position checker provides information on how well your content ranks on search engine results pages. Gathering data on your SERPs rankings is one of the most essential metrics for measuring your SEO strategy. It is a deceptively simple-seeming. Although at its heart, your SERP ranking is a single number for each keyword, the amount of relevant data you can capture is significant.

For example, you may be interested in how your website ranks for a given term as well as certain landing pages. Additionally, you may want to determine your ranking over time to see how your SEO strategy changes your position. For this data and more, a keyword position checker can be immensely helpful.

What is the benefits of Google Keyword Position Checker Tool for SEO?

Using a keyword position checker for Google and other search engines can be fairly simple. Better yet, there are plenty of options to choose from although not all are equal. The core functionality of a Google position checker is to return the ranking of a given URL for a specified search term or keyword.

One of the important features of using a keyword position checker over simply searching yourself is that most search engines customize results to the user. Therefore, if you are always searching for your own content, it is likely to appear at a high position on your SERPs but not necessarily on the results of other searchers.

Fortunately, most Google position checker tools can help you circumvent these customized results and return a generalize ranking. This feature alone is a sufficient reason to use a tool rather than researching yourself. However, the benefits go further. For example, you may want to check multiple keywords simultaneously. Additionally, you may want to capture ranking data over time.

So, to get a comprehensive picture of your search engine ranking, a keyword position checker is a must-have. The data it produces will be central to your SEO strategy as it evolves.

There are a few types of Google position checker tools. The option that most people choose is third-party software. In many cases, this is hosted as a software as a service offering. These range in price and feature set. So, chances are you can find something that is right for you.

Another option is to create your own tool specifically for what you need. You can either do this from scratch by using the Google keyword position checker API or by using an existing software or framework that you deploy and modify to your needs.

For the technically-savvy, creating a custom tool may sound tempting. However, in most cases, it is superior to use an existing third-party tool.


How to Set up a Keyword Position Checker Tool?

If you want to set up a search engine position checker of your own, there are a few considerations. First and foremost, you need to consider whether you will build it from the ground up or from an existing codebase.

For the latter of these options, there are a number of open-source keyword position checkers that can be adapted. They can be for running on a web server or locally on your computer. This is the simplest way to create your own tool. However, the main drawbacks are that they may not be well supported, may offer few features and may not be easy to customize to your specific needs.

If you opt to build something from the ground up, you can choose which features to create and customize it to your needs. One way to approach this is with a service API. These services offer simple access to SERP ranking data, often across multiple search engines.

This approach offers more features than an open-source solution, however, it may take a lot of development time to create. Additionally, using the service may be somewhat expensive monetarily and technically, although less so than search engine’s own API. It is an effective way to create a keyword position checker if you are prepared to commit to the development time of creating your own features.

Alternatively, you can use the search engine’s own APIs. These allow you to run custom, automated searches and gather data from them. However, this is not a simple option to implement.

In most cases, creating your own tool is inferior to using a fully-supported third-party option. After all, your main concern with SEO is to make your content rank better on relevant searches. You don’t want to be spending your time and resources on maintaining the tool you use.

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